The Digitalization of the Art Sector

Digitalization is present in all spheres of daily life, especially after the COVID 19 pandemic. This transition to digital has only been accelerated by it and forced many organizations and entities to shift from physical to virtual experiences becoming this to a reality now the pandemic is over. Digitization is now one of the most important parts of the Art World and has revolutionized it for sure, creating new challenges and objectives from many different points of view. All new technologies we use in our lives have also entered the world of art and become more present each day, in the creative act as well as in the sale of the artwork.

The new Art Market follows a new evolution trend by leaving traditional approaches and shaping new relationships between all the parties involved in the art process. Although Art lovers are still skeptical about the digitized value of Art, there exist many courageous innovators ready to invest in new formats and changes that allow to enjoy art in different ways. The digitalized market art is becoming more and more notable and it is a window to sell and consume art. Different sites, companies, galleries and auction houses are currently dealing with this change and seeing it as an opportunity to grow.

Along the history, there has always been a progressive change in the art world: every social change is joined to a brand new idea of creation and approach to art. Now the process of the change of the art along with the technological revolution, is creating a new vision of the art. This process is evolving faster and faster, and entering directly into the homes of potential buyers through their smartphones or computers. So artists have realized that this is a new opportunity to create a wider network of art consumers, making their art global and even viral through the internet.

Becoming more digital and flexible, the art market it is reinventing itself thanks to online channels, as social media or e-commerce platforms which are even considered as more effective than regular and traditional means. The online Buyer is a collector or potential buyer who purchases art online, through a digital platform or directly from a gallery or from the website of an auction house. The emergence of a new generation of Millennial Collectors has led to a rapid increase in the online art market, Millennials are currently the fastest growing segment of art collectors purchasing art using sales platforms and social networks like Instagram, Facebook or even now, TikTok in some cases.

More and more art lovers, collectors and dealers are using the Internet to discover artists and buy their work. It is a much more approachable and easy way to know new artists and enjoy their creations, just a click away from home. There are huge challenges related to digital transition: it creates great economic prospects while reaching a new, younger and less affluent public. This digital transition will create a significant change making the art accessible for everyone unlike before, that it was reserved to some society groups.

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